font vs. font

This week I had a conversation with a client about the readability of a font verses another font and which was better? It was Filosofia vs. Minion Pro. The thing is both of theses fonts are fine and it’s not about the font… well it is about the font but it’s a lot more. It’s about composition, texture, density, value, color, proportion, leading, kerning, line length,  line breaks, rags, “design”. It’s also about the AMOUNT of text just because you want to say everything doesn’t mean you should. If you make the page difficult to read no one will read it! How do you explain this all to a person over the phone who has no design background, they just want to make the font bigger? I try over and over to explain to clients the importance of typography. It’s like a car. I don’t expect people to exactly understand how it works but a Mercedes rides better than a Kia and if you had the choice you would drive the Mercedes. I hope my design speaks for itself and communicates clearly, and it usually does until the client says “make the font bigger” or “we need to add more copy”. I’m not sure the answer to this? I guess I need to keep producing and let the work speak for itself… I’d love more insight.

Comments

  1. jimmygibson says:

    Add a Whale’s Tail! Nice post!

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