J.Crew’s old look?

I brought in the mail today and received the March 09 J.Crew catalog. The cover caught my attention because it seemed so different from their usual catalog covers. J.Crew’s new look?  It’s mostly black with large Bodoni type that reads “AMERICA…” and a small inset photo of 2 people in an antique MG with the Golden Gate Bridge in the background. I first thought Tommy Hilfiger, but then thought Vogue. It’s really  a combo of both. Is this all because Michelle Obama wears J.Crew? I thought the reason Michelle wore J.Crew was because they were J.Crew. Now I feel like their trying to be someone else. I’m all about companies keeping their look fresh and evolving. I feel like J.Crew is going down the conservative and same road when I thought we were asking for fresh and change?

J.Crew Catalogue March 09

J.Crew Catalogue March 09

Michelle VOGUE and J.Crew

Michelle, VOGUE and J.Crew

Comments

  1. I feel like they have updated their look and added some fun and quirky pieces to their product assortment.

  2. jamesjgrady says:

    I was commenting more on the graphic design element. I think the clothes still look good I’m just concerned on the graphic design direction and how it shapes perception.

  3. jimmygibson says:

    hells, yes! Bring it in to work!

  4. jamesjgrady says:

    Just received another J.Crew for March. They downplayed the Bodoni and used a full bleed photo. The ship seems to be getting back on course. Thanks to my post?

  5. Sam Jacobs says:

    J.Crew tends to do this every few months, featuring a different gloabal region (past few years have included catalog shoots in Boston, Italy, and Scotland to name a few.) I thought the catalog was done quite well, and even helped inspire my current haircut. Good observation and thoughts on the subject though.

  6. Sam Jacobs says:

    J.Crew tends to do this every few months, featuring a different global region (past few years have included catalog shoots in Boston, Italy, and Scotland to name a few.) I thought the catalog was done quite well, and even helped inspire my current haircut. Good observation and thoughts on the subject though.

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