Shine this!

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Chester Square

I’m lucky to live in the beautiful South End of Boston on Mass Ave, or as I’ve been calling it recently “Trash Ave”. Unfortunately the Chester Square block of Mass Ave is like a magnet to trash. It’s a combination of; people throwing trash on the ground, neighbors not putting their trash out properly or at the right time, trash pickers, and not having trash cans on the street.

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Trash day

I love my condo and my neighborhood that’s why I’m fighting to clean it up! I recently joined the Chester Square Area Neighborhood Association CSANA and they let me know about a city-wide clean up called Boston Shines on April 25th.

Chester Square logo

Chester Square logo

I am now leading the charge to clean up Chester Square. I know 1 day of cleaning will not solve the trash problem that’s why I’m using my skills in design and branding to develop a concentrated communication effort for Chester Square. I’ve started by creating a logo and letterhead system with the image masthead from the CSANA site. I will go door to door this Saturday with the letter asking fellow neighbors to help clean up and provide helpful tips on how to maintain the clean up effort. Stay tuned to see if my neighborhood branded communications effort can help make Chester Square shine.

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New Chester Square letterhead