Catfish Cards

Last week I received samples of the new business card I designed for my brother; Catfish Hunter, Musician & Entertainer located in Ft. Lauderdale, FL. I have been designing business cards, album covers, and swag for him since I was in high school. I love doing work for my brother, and although I don’t get paid, he lets me do whatever I want. I really push him to let me know if he needs anything because sometimes he does things without consulting me. Below are the last 3 generations of the card, starting with the latest, which I had printed digitally by 4by6 on their recycled house sheet. They came out really well (for an online printer). The second round was printed by Artcraft on Cranes Palette collection; Limon, Aqua, and Coral. I was lucky enough to have that paper donated to me. No such luck this time around. I decided to change the look of the card and print it 2 sided for a fraction of what it would have cost me to re print the old cards. The bottom card is an example of what happens when my brother does things on his own. Catfish, you are an incredible musician, but please leave the design to me.

Raise a glass and raise some cash

CSANA Invite detail

CSANA Invite detail

On Sunday 5/31 the Chester Square Area Neighborhood Association (CSANA) had our 1st fundraiser for the SOON to open renovated parks. CSANA is building a fund to support trash pickup, gardening, and implementation of capital growth for future improvements like park benches, trash cans, bicycle racks, and more. CRU Wine & Spirits was kind enough to host the event with delicious hors d’oeuvres provided by Toro.

CRU Wine & Spirits

CRU Wine & Spirits

I helped the CSANA board by developing and designing an invitation for the event that keeps with the new Chester Square identity. I’ve made it very clear to the CSANA board that we need a clear an consistent brand in order to build neighborhood awareness. I want the neighbors to immediately recognize a piece of communication from CSANA. Neighbors need to realize that when they see the Chester Square logo that it’s an important piece of mail that will directly effect what is happening out their front door for the good.

CSANA invite cover detail

CSANA invite cover detail

The event was a a great success. I really enjoyed meeting more neighbors that care about Chester Square as much as I do.

Shine this!

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Chester Square

I’m lucky to live in the beautiful South End of Boston on Mass Ave, or as I’ve been calling it recently “Trash Ave”. Unfortunately the Chester Square block of Mass Ave is like a magnet to trash. It’s a combination of; people throwing trash on the ground, neighbors not putting their trash out properly or at the right time, trash pickers, and not having trash cans on the street.

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Trash day

I love my condo and my neighborhood that’s why I’m fighting to clean it up! I recently joined the Chester Square Area Neighborhood Association CSANA and they let me know about a city-wide clean up called Boston Shines on April 25th.

Chester Square logo

Chester Square logo

I am now leading the charge to clean up Chester Square. I know 1 day of cleaning will not solve the trash problem that’s why I’m using my skills in design and branding to develop a concentrated communication effort for Chester Square. I’ve started by creating a logo and letterhead system with the image masthead from the CSANA site. I will go door to door this Saturday with the letter asking fellow neighbors to help clean up and provide helpful tips on how to maintain the clean up effort. Stay tuned to see if my neighborhood branded communications effort can help make Chester Square shine.

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New Chester Square letterhead